Introduction
			Getting Started
			Effective  Antitobacco  Presentations
			Slides/Notes
			Patient Testimonial
			Surgeon General  Report 2001
			Surgeon General  Report 2006
			Closing The Loop
			Resources

History

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• Brief history of tobacco advertising to women
• 1929 Chesterfield - "Blow Some My Way"
• 1928 Lucky Strike - "Reach for a Lucky Instead of a Sweet"
• 1940s Chesterfield - WAFs "With Us It's Chesterfield"
• 1940s, 50s Lucky Strike, Camel - less irritating
• 1940s Life Magazine ads; celebrity endorsement
• Tobacco advertising to women: Body image
• Tobacco advertising to women: Promotions
• Magazines that sell ad space to tobacco companies
• People magazine - 16 tobacco ads in issue focusing on teens
• Cosmopolitan
• Essence
• Latina
• Virginia Slims - "You've Come a Long Way, Baby" targeting white women
• Virginia Slims - Targeting African-American women
• Ads targeting minorities – Hispanic American
• Ads targeting minorities – Asian American
• Ads targeting minorities – African American
• Camel ad targeting African American
• Remy cigar ad with sophisticated woman
• Domestic cigarette advertising expenditures
• Deceptive advertising: Natural cigarettes
• Deceptive advertising: The Boomerang Effect
• Tobacco industry cartoon "Addictive Profits"
• Tobacco industry cartoon "Tobacco Companies Under Oath"