Introduction
			Getting Started
			Effective  Antitobacco  Presentations
			Slides/Notes
			Patient Testimonial
			Surgeon General  Report 2001
			Surgeon General  Report 2006
			Closing The Loop
			Resources

Contents: Make the Choice: Tobacco or Health?

Make the Choice: Tobacco or Health? includes the following materials:

• Effective Antitobacco Presentations - This section features suggestions for initiating and conducting successful programs, such as identifying the needs of various audiences and preparing, publicizing, and running your programs.
• Slides and Notes - The slides have been arranged in a logical sequence so that each section can stand alone as a separate program. Make the Choice: Tobacco or Health?, however, is designed for maximum flexibility. You can pick and choose from among the slides in the different sections for those that fit best with the focus of your program and audience. You can preview the slides before copying the ones you want for your presentation. Click here for help developing your program.
  
  
• Slide Set A – Introduction – This group of slides summarizes the content and purpose of the slide kit. It covers the four maiin areas: History of Tobacco; Health; Smoking Cessation; and Public Policy. It also poses lay questions to ask a group before starting a presentation. It is a general introduction to Make the Choice: Tobacco or Health?
  
  
• Slide Set B – History – This group of slides vividly portrays the history and advertising strategies of tobacco companies toward girls, young women, and women in general. These slides are useful in making your audiences understand how successful the tobacco companies have been in manipulating women and in trying to ally themselves with women's causes. This understanding can make your audience angry enough to fight back!
  
  
• Slide Set C – Health – These slides present the medical and scientific aspects of many tobacco-related health issues, including lung and other cancers, COPD, and other diseases. Secondhand smoke, as well as the myths and reality about cigarette smoking is addressed. These slides can be useful when presenting facts about the carcinogenic effects of cigarette smoke to girls and women and their increased susceptibility to these effects. These slides are also appropriate to educate health-care professionals about the realities of numerous health problems caused by tobacco. Some of the slides are designed to spark discussion and interactivity. Slide notes also encourage lively discussion.
  
  
• Slide Set D – Just for Girls – This special section appeals specifically to girls by presenting smoking and health issues in straightforward, easy-to-understand language and colorful graphics. Many of the slides talk about the body image issues so important to young girls and teens, addressing how smoking really affects their bodies, as opposed to what the tobacco companies project in their ads.
  
  
• Slide Set E – Smoking Cessation – These slides discuss current smoking cessation approaches and options, along with key concerns of women when they are trying to quit, such as weight gain, stress, and social support. In addition, the slides present information on topics such as menstruation and menopause and how these functions can affect women's efforts to quit. They can be especially helpful when presenting programs to health-care professionals who are interested in an effective method for counseling patients who want to quit smoking. The slides also very appropriate for women's groups.
  
  
• Slide Set F – Public Policy – The slides in this set contain information on current public policy relating to the Master Settlement, the FDA's involvement in tobacco control, environmental smoke, tobacco promotion and advertising, and effective use of the media.
  
  
• Slide Set G – Surgeon General Report 2001 – These slides summarize the 2001 Surgeon General Report.
  
  
• Slide Set H – Resources – These slides list available web resources.
  
  
• Slide Set I – Educational Outreach Module on Asthma – This slide set is intended to be used by health educators and promotoras de salud (health promoters) and all those interested in providing information on asthma to families and communities. The module explains the severity and causes of asthma, how to recognize symptoms of asthma, defines strategies to manage and control asthma, describes treatments for control of asthma, provides resources to enhance knowledge of asthma, and how to establish educational asthma activities in the community.
  
  
• Slide Set J – Asthma, Cancer, and Smoking in Illinois – This group has been developed to present data specific to Illinois. The purposes of this slide set are to present basic data about smoking, tobacco use in Illinois and the incidence of cancer and related diseases including asthma. To present an overview of secondhand smoke both as a health hazard and as a trigger of asthma, and provide an overview of prevention and cessation efforts and Illinois resources.
  
  
• Slide Set K – To Smoke or Not To Smoke for Teens – This section has been developed for presentation to teens. The purposes of these slides are to introduce basic facts about smoking and tobacco use, the concept of nicotine addiction, and factors associated with tobacco use among youth. The slides give data regarding youth and smoking, suggestions for prevention and cessation strategies, and information regarding secondhand smoke.

Patient Testimonial – Hearing firsthand how tobacco has affected a life can have a great impact on audiences. This section includes a personal testimonial from a female patient who was diagnosed with lung cancer after years of smoking.

Surgeon General Report 2001 – In 2001, the US Surgeon General released a report on the effects of smoking on the health of women and girls. This section provides a summary of the report in an easy-to-use slide format.

Surgeon General Report 2006 –  In 2006, the US Surgeon General released a report on the effects of secondhand smoking. This section provides useful links to download or learn more about the report.

Closing the Loop – Even though you have made a presentation, your job is not quite done. In Closing the Loop, you will find helpful suggestions for extending the tobacco prevention education for the diverse audiences you reached through your presentations. The purpose of this section is to turn ideas into action.